The Boston Globe reports that the Somerville startup Drync is making it possible to order wine (a bottle or a case) through its mobile app and pick it up at a local retailer. On Jan. 1, it becomes legal in Massachusetts for wineries to ship their products directly to your doorstep.
Drync founder and chief executive Brad Rosen said that current options for direct-to-consumer shipping of wine are onerous: It can be expensive, and someone 21-or-older often needs to be home to sign for the shipment. Through the app, it’s now possible to order any of Drync’s 30,000 wines on offer and pick them up at one of eight Boston-area retailers.
“We call it the infinite shelf,” Rosen said to the Globe. “If the wine you want is in the state somewhere, our retailers get it from their wholesalers.” The bottles will be available for pickup between one and four days after the order is placed.